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Eye Tracking the User Experience: A Practical Guide to Research, by Aga Bojko
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Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
- Sales Rank: #590376 in eBooks
- Published on: 2013-11-15
- Released on: 2013-12-12
- Format: Kindle eBook
Review
If you are like me, you are a secret tools geek and get a little eye tracker envy every time you wander through a particularly well-equipped lab. Eye Tracking the User Experience is an excellent manual on how to leverage eye tracking for a deeper understanding of how people are responding to your designs. It covers virtually every facet of what you need to know to incorporate eye tracking into your methods toolkit, and is rich with practical advice and examples from Aga Bojko's experience. --Arnie Lund, author of User Experience Management
Sometimes skeptical, sometimes enthusiastic, but always full of insight: Aga Bojko's thorough and readable discussion of eye tracking will help you to make informed choices about whether to use it on your project, and about how to get actionable insights from it. --Caroline Jarrett, user experience consultant and author of Forms that Work
Eye Tracking the User Experience is one of the most approachable eye tracking books I have had the pleasure of reading. The book is richly illustrated and clearly written, giving the rationale and means for easily adding eye tracking to the UX practitioner's arsenal. The book provides practical guidance from deciding on the right equipment to finding the right study setting, from establishing test questions and tasks to estimating the number of participants, from running the study to data extraction and analysis. Case studies are given throughout, showing how eye tracking proffers actionable insights to the study of user experience. --Andrew Duchowski, professor at Clemson University and author of Eye Tracking Methodology: Theory & Practice
Sometimes skeptical, sometimes enthusiastic, but always full of insight: Aga Bojko's thorough and readable discussion of eye tracking will help you to make informed choices about whether to use it on your project, and about how to get actionable insights from it. --Caroline Jarrett, user experience consultant and author of Forms that Work
Eye Tracking the User Experience is one of the most approachable eye tracking books I have had the pleasure of reading. The book is richly illustrated and clearly written, giving the rationale and means for easily adding eye tracking to the UX practitioner's arsenal. The book provides practical guidance from deciding on the right equipment to finding the right study setting, from establishing test questions and tasks to estimating the number of participants, from running the study to data extraction and analysis. Case studies are given throughout, showing how eye tracking proffers actionable insights to the study of user experience. --Andrew Duchowski, professor at Clemson University and author of Eye Tracking Methodology: Theory & Practice
About the Author
Aga Bojko is a UX researcher with a passion for designing studies to answer difficult design- and business-related questions. Currently, she is a VP of User Experience at GfK Custom Research North America, where she leads the Bay Area UX team. Aga has over ten years of experience with various types of eye trackers that she has used to conduct UX research with software applications, websites, instructional material, pharmaceutical labels, and consumer product packaging. She's tracked (for a good reason) a wide range of visuals, from butterflies flying across the screen to fresh meat in grocery stores. When she's not planning or running studies, Aga is serving as the Managing Editor of the UX magazine, writing articles, and speaking about eye tracking and other research-related subjects at conferences worldwide. Aga holds a BS in Psychology from the University of North Carolina at Charlotte, an MS in Human-Computer Interaction from DePaul University, and an MS in Human Factors from the University of Illinois at Urbana-Champaign.
Most helpful customer reviews
10 of 10 people found the following review helpful.
THE best book about eye tracking
By Stephen Krug
You’re probably checking this book out because you either (a) do eye tracking, or (b) are thinking of doing eye tracking, or (c) are just generally curious about eye tracking.
Whichever one it is, take my word for it: You ought to read this book.
I’ve always been curious about eye tracking and how it can inform user experience design decisions. (In fact, my book Don’t Make Me Think was originally supposed to be based in part on some eye tracking, but it turned out to be too hard to do at the time.) I've always tried to read everything that’s available about eye tracking—particularly about eye tracking and usability.
Unfortunately, there hasn’t been a whole lot, since much of the interesting work is very proprietary. And most of what’s available hasn’t been very illuminating or inspiring.
Which is why it’s so fortunate that Aga decided to write this book, and share her deep, practical knowledge so freely. Plus, she writes really well.
I liked it so much, I offered to write the foreword, and I *hate* writing forewords.
Check it out.
6 of 6 people found the following review helpful.
An honest analysis of the strengths and limitations of eye tracking as research methodology!
By James Henry McKeen
This book does a great job of introducing complex questions in an accessible format. Perhaps none more important than: will eye tracking help me answer my research questions for this project? What's more, assuming that it can, what presentations and metrics are of the most value for the research focus? The author asks that we set aside our excitement and evaluate eye tracking as we would any data collection tool.
I am very grateful for all of the examples included in the book from actual research projects. The concrete presentations really helped me appreciate the flexibility and attention required to design eye tracking research which attempts to control for confounding variables (particularly evident in Chapter 5).
4 of 4 people found the following review helpful.
Great introductory text for eye tracking in UX
By BT
This book is aimed at a professional audience that may be planning to use eye tracking in user experience evaluations. The book covers a fair amount of material about the human eye & what tracking it's movements can and cannot tell us about human attention. It is well laid out across engaging chapters that gradually step through the process of learning about what eye tracking is, how to apply it to UX research and finally data analysis. The book includes several real world examples that are quite useful for illustrating key points in the text. The book is not aimed at an academic audience and does not give a lot of space for discussing the biology & control of the eye, or how eye tracking is used in modern psychology and neuroscience to evaluate visual attention. However, the book has many great references if one needs more detailed info on the finer points of scientific practice. It is a great primer on the ins & outs of general practice on using a tracker and many great tips on common problems to avoid when designing experiments and helpful text on basics of experiment design and data analysis in UX research.
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