Download Advertising and Integrated Brand Promotion, 7th Edition , by Chris Allen, Richard J. Semenik, Thomas O'guinn and Angeline Close (Not Textbook
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Advertising and Integrated Brand Promotion, 7th Edition , by Chris Allen, Richard J. Semenik, Thomas O'guinn and Angeline Close (Not Textbook
Download Advertising and Integrated Brand Promotion, 7th Edition , by Chris Allen, Richard J. Semenik, Thomas O'guinn and Angeline Close (Not Textbook
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- Sales Rank: #2066128 in Books
- Published on: 2014
- Binding: Paperback
Most helpful customer reviews
0 of 0 people found the following review helpful.
Being able to search is a must for studying
By Ryan Anderson
Decent textbook. Digital version worked out great for class. Searchable texts makes studying so much easier!
0 of 0 people found the following review helpful.
Five Stars
By Ashley Fuller
The book was very informative, I learned a lot from it.
1 of 1 people found the following review helpful.
Writing style and tone isn't quite...right...
By boobookachooo
Note- I did not purchase from this seller but wanted to review the product
I bought an online version of this book from the actual publishers and use the online Mindtap service for an upper-level college marketing class. I dislike the tone of voice in this book...it seems condescending at times and is written at a 5th grade level. Sentences are very repetitive and wordy. The interface for the online service also is very wonky.
I will say, I do like the online version for the fact of how it is divided up. Instead of chapter sections spanning across many pages, the publishers divided each section into their own pages. For example, Topic 1-b of chapter one, (although in normal context would span across many pages) is one large page. When you click next, you go to topic 1-c. This makes the text seem more organized and makes the read seem much faster.
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