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Built From Scratch: How A Couple Of Regular Guys Grew The Home Depot From Nothin, by Arthur/Andelman,Bob Marcus Bernie/Blank
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One of the greatest entrepreneurial success stories of the past twenty years When a friend told Bernie Marcus and Arthur Blank that "you've just been hit in the ass by a golden horseshoe," they thought he was crazy. After all, both had just been fired. What the friend, Ken Langone, meant was that they now had the opportunity to create the kind of wide-open warehouse store that would help spark a consumer revolution through low prices, excellent customer service, and wide availability of products. Built from Scratch is the story of how two incredibly determined and creative people--and their associates--built a business from nothing to 761 stores and $30 billion in sales in a mere twenty years. Built from Scratch tells many colorful stories associated with The Home Depot's founding and meteoric rise; shows that a company can be a tough, growth-oriented competitor and still maintain a high sense of responsibility to the community; and provides great lessons useful to people in any business, from start-ups to the Fortune 500. Great Stories "Ming the Merciless": The inside account of the man who fired Arthur Blank and Bernie Marcus "My people don't drive Cadillacs!" How Ross Perot almost got involved with The Home Depot "Take this job and shove it!" The banker who put his career on the line to get The Home Depot the loan that enabled it to survive "Folks, I tell ya, if these Atlanta stores were any bigger, we'd be paying Alabama sales tax." Home Depot's first good ol' southern advertising campaign Opening the First Store "What the hell happened? Who screwed up the store? . . . Whatever time remained before the doors were scheduled to open for the first time, we sped around in forklifts, stomping on the brakes, scuffing up the flooring so it would once more look like a warehouse."
- Sales Rank: #2108660 in Books
- Published on: 2001
- Binding: Paperback
- 332 pages
Most helpful customer reviews
5 of 5 people found the following review helpful.
MY "OBJECTIVE" REVIEW
By Thomas Jefferson
Reading the 1 star reviews, I can see where a lot of the critics are coming from and I think they have a valid point. This book does seem to be self-congratulatory. Definitely seems like a marketing tool in order to put Home Depot in the best light. ie. All about how great Home Depot is to their employees. How hard they worked. How smart they are. Additionally, they seem to gloss over or ignore the many negative aspects of their business/actions.
But, I've noticed that a lot of the books written by founders are written this way. I think it's a really rare person who's going to write a book that tells you the complete truth that also includes the evil things that they did. (I think that every business owner has to do some questionable stuff to get ahead, especially in their early years when money is so tight. For example, the now beloved Warren Buffet was once considered the Ogre of Omaha. Frankly, it's hard to succeed in business if you're a complete saint. For example, if you know that a land for sale is filled with gold but the poor seller is ignorant. Is it ok to pay $1,000 for the land even though you know it's worth $1 MM?)
I've read many other books written by founders and most also seem very self-congratulatory...almost to the point of seeming shady. They take credit for the littlest of things and they seem to gloss over many questionable acts. And, like other founders, this author isn't going to just give away his secrets that he's learned over the past 30 years. He's only going to give away a few here and there. He might actually throw in a few half-truths to make himself look good.
But, I've learned to accept this and try to glean as much information as possible. So, as a business owner, I did learn some stuff. Nothing earth shattering but something here and there. The book was also entertaining as well. 3 stars.
6 of 7 people found the following review helpful.
Principles that can be applied to any business
By Reader
In reading one of the less flattering reviews of this book, the reviewer took exception to the subtitle mentioning "regular guys" because of the connections and startup capital that was available to the founders. I think the reviewer in question has entirely missed the point.
First, there is a growing litany of "entrepreneurs" who have had access to as much or more capital as these gentlemen and then went on to squander this resource through self indulgence and generally incomprehensibly poor judgment. The point the authors made consistently throughout the book was that despite capital being critical to this venture, smart and calculating decisions were far more crucial to their success. Look at second generation wealth, second and third generation CEO's, or the offspring of celebrities for that matter, and try to convince anyone that they had a walk away advantage over the people who struggle to pioneer new concepts. Sad but true, knowing someone with a huge bank account-or someone who simply has a big bank account-does not guarantee success.
As an entrepreneur with a fledgling six year old company that was started on next to zero capital, we have steadily grown our company to 1.5 million in sales in much the same fashion as Home Depot but on a smaller scale of course. This book has been what I have been looking for to find a way to illustrate to our team and potential investors what we are capable of. Believe in the idea; go beyond any reasonable sense of effort to insure it works; constantly look for new opportunities and ways to reinvent yourself; reward the people who helped you get there; and through hard work and being better at what you do, inadvertently punish anyone who tried to stop you or rip you off.
This book is about not being too impressed because you're the "boss". It's about taking a true sense of satisfaction that you impressed your clients with over the top service, which is much harder to carry out on a system wide basis than anyone who hasn't been there can understand. It's about inventing a new mouse trap, perhaps against anyone's better judgment, and watching it succeed. I would hazard a guess that the aforementioned reviewer has never been an entrepreneur or has been swatted down when he/she has attempted to start a business. This is the only way I can fathom someone harboring such animosity towards a title to the exclusion of what Home Depot has accomplished.
I think that it's also important to take note of the fact that Home Depot took everyone on both large and small. Of course they had financing behind them, but so did some other large concerns they competed with. More importantly, in my opinion they prospered with the kind of customer service which is often lauded upon small business but in actuality doesn't hold true as often as the legend would lead you to believe.
Companies, corporations, even people in civic groups can learn from what Home Depot accomplished. If you think they had an unfair advantage, my suggestion to you is make sure you never try to start your own business.
6 of 7 people found the following review helpful.
Great learning tool for any business
By A Customer
I began reading this book out of mild interest and found a number of lessons that I could use in my career as the trainer for a large Canadian pet organization. A great read and a great learning tool for all, not just those in the home improvement field.
See all 64 customer reviews...
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